Give Taiwan a Voice
Times Square billboard campaign for TECO.
TECO approached me to collaborate on the Times Square billboard project in New York City, featuring Taiwan's lantern imagery symbolizing hope for the future. My design blends Taiwan's unique elements like the Formosan black bear, Taiwan blue magpie, and Yushan mountain. The blue magpie flies towards the United Nations, expressing Taiwan's global aspirations. Colorful lanterns representing UN Sustainable Development Goals rise, highlighting our shared vision for global peace.
Client: TECO
Art Director: Sophie Sun
Project Manager: Sophie Sun
Illustrator: Chingya Weng
Motion: EMC