Modea

Avalon recruited Craft & Root to refine the Brand Identity and create sales collateral for a project focused on the continued revitalization of Downtown Honolulu: Modea. Formerly known as the Davies Pacific Center, this commercial-turned-residential space has the sophistication of New York, LA, Tokyo, and Seoul. The goal was to create a feeling of exciting, cosmopolitan living in a place known for its natural attractions. To show people: Here, you can have it all; experience an urban oasis in a tropical paradise. Once the Brand Identity was fully defined, we began working on their website, newsletters, business cards, window clings, and other sales collateral.

Work done as a Graphic Designer at Craft & Root
Contribution: Branding, Website Design, Digital Media Assets, Print Collateral.